Coke Zero Fan 400

We created the world’s first Facebook-powered car race. Coke Zero was all about enhancing the fan experience, so we came up with the Fan 400. Every Facebook “like” of a Coke Zero sponsored driver gave him a virtual speed boost in this online race. It had the sneaky, secondary side-effect of massively boosting the brand’s social engagement and popularity. Finalist at Cannes in 2010.

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