TRON: LEGACY

A smartphone app for Coke Zero
based on TRON: Legacy.

When Coke Zero announced a partnership with the movie TRON: Legacy,
a tie-in was needed that was more than a simple co-branded can.

Crispin Porter + Bogusky came up with a GPS-enabled smartphone app. The idea was to replicate the in-movie game of LightCycle by creating a way to play in the real world. Using location-tracking, players could wander around in the real world and encircle their friends – just like in the film.

 

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