The Impossible Book
To celebrate the 40th anniversary of Saatchi & Saatchi in Australia, I worked with the agency to design a commemorative object. After rounds of concepting, we decided to create The Impossible Book — a token of all the hard work, brilliant thinking, and impossible ideas that have gone into the agency’s rich, storied history.
The book celebrated Saatchi’s ‘Nothing is Impossible’ ethos. The philosophy was brought to life at every turn, from typographic optical illusions, right through to a very special, limited edition copy of the book that thanks to some special technology floated — impossibly — in mid-air.
The book celebrated Saatchi’s ‘Nothing is Impossible’ ethos. The philosophy was brought to life at every turn, from typographic optical illusions, right through to a very special, limited edition copy of the book that thanks to some special technology floated — impossibly — in mid-air.
